Associative networks in decision making
We present a model of associative networks that captures how a decision maker expands her consideration set through mental associations between alternatives. This model serves as a tool to understand the influence of association on decision making. As a proof of concept, we characterize this model w...
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Main Authors: | , , |
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Format: | text |
Language: | English |
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Institutional Knowledge at Singapore Management University
2024
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Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/soe_research/2766 https://ink.library.smu.edu.sg/context/soe_research/article/3765/viewcontent/Association_20240916.pdf |
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Institution: | Singapore Management University |
Language: | English |
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