The Story of Luxury Products and the (Broken) Promise of Superior Product Quality in a World of Prestige for the Masses
This chapter examines the legal protection of luxury trademarks. These marks are often protected not only against trademark infringement, but also against trademark dilution because they are considered to be famous marks. More specifically, the chapter addresses the relationship between this protect...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2015
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| Online Access: | https://ink.library.smu.edu.sg/sol_research/1603 https://search.library.smu.edu.sg/discovery/fulldisplay?docid=alma99113261002601&context=L&vid=65SMU_INST:SMU_NUI&lang=en&search_scope=Everything&adaptor=Local%20Search%20Engine&tab=Everything&query=any,contains,The%20Luxury%20Economy%20and%20Intellectual%20Property:%20Critical%20Reflections&offset=0 |
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