The Sunset of "Quality Control" in Modern Trademark Licensing
Historically, based on the premise that trademark protection is about consumer welfare, trademark law has allowed trademark licensing only as long as licensors control the quality of the products bearing the licensed marks. Ever since its adoption, however, this rule has been difficult to enforce be...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2007
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| Online Access: | https://ink.library.smu.edu.sg/sol_research/1718 https://ink.library.smu.edu.sg/context/sol_research/article/3670/viewcontent/P_ID_53240_LRAMU_Trademark_Licensing.pdf |
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| Institution: | Singapore Management University |
| Language: | English |