The Story of Luxury Products and the (Broken) Promise of Superior Product Quality in a World of Prestige for the Masses

The Story of Luxury Products and the (Broken) Promise of Superior Product Quality in a World of Prestige for the Masses

This chapter examines the legal protection of luxury trademarks. These marks are often protected not only against trademark infringement, but also against trademark dilution because they are considered to be famous marks. More specifically, the chapter addresses the relationship between this protect...

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書目詳細資料
主要作者:	CALBOLI, Irene
格式:	text
語言:	English
出版:	Institutional Knowledge at Singapore Management University 2015
主題:	luxury trademarks trademark protection trademark infringement trademark dilution luxury industry anti-dilution protection Intellectual Property Law International Trade Law Law and Society
在線閱讀:	https://ink.library.smu.edu.sg/sol_research/1603 https://search.library.smu.edu.sg/discovery/fulldisplay?docid=alma99113261002601&context=L&vid=65SMU_INST:SMU_NUI&lang=en&search_scope=Everything&adaptor=Local%20Search%20Engine&tab=Everything&query=any,contains,The%20Luxury%20Economy%20and%20Intellectual%20Property:%20Critical%20Reflections&offset=0
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