What if, After All, Trademarks Were Traded in Gross

The conditions upon which trademarks should be "traded" - that is, assigned and licensed in the marketplace - have traditionally been at the center of the trademark debate. Historically, based upon the assumption that trademarks can be protected only as conveyers of commercial information...

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Bibliographic Details
Main Author: CALBOLI, Irene
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2008
Subjects:
Online Access:https://ink.library.smu.edu.sg/sol_research/1717
https://ink.library.smu.edu.sg/context/sol_research/article/3669/viewcontent/P_ID_53241_TradedInGross.pdf
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Institution: Singapore Management University
Language: English