What if, After All, Trademarks Were Traded in Gross
The conditions upon which trademarks should be "traded" - that is, assigned and licensed in the marketplace - have traditionally been at the center of the trademark debate. Historically, based upon the assumption that trademarks can be protected only as conveyers of commercial information...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2008
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| Online Access: | https://ink.library.smu.edu.sg/sol_research/1717 https://ink.library.smu.edu.sg/context/sol_research/article/3669/viewcontent/P_ID_53241_TradedInGross.pdf |
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| Institution: | Singapore Management University |
| Language: | English |