What if, After All, Trademarks Were Traded in Gross
The conditions upon which trademarks should be "traded" - that is, assigned and licensed in the marketplace - have traditionally been at the center of the trademark debate. Historically, based upon the assumption that trademarks can be protected only as conveyers of commercial information...
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| 格式: | text |
| 語言: | English |
| 出版: |
Institutional Knowledge at Singapore Management University
2008
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| 在線閱讀: | https://ink.library.smu.edu.sg/sol_research/1717 https://ink.library.smu.edu.sg/context/sol_research/article/3669/viewcontent/P_ID_53241_TradedInGross.pdf |
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