Effectiveness of Using Gender Stereotype in Humorous Advertising: Influence of Knowledge Activation and Endorsement of Gender Stereotype
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Institutional Knowledge at Singapore Management University
1999
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| Online Access: | https://ink.library.smu.edu.sg/soss_research/475 |
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sg-smu-ink.soss_research-14742010-08-31T09:30:04Z Effectiveness of Using Gender Stereotype in Humorous Advertising: Influence of Knowledge Activation and Endorsement of Gender Stereotype LAU, Ivy Yee-Man Lai, W. S. Nip, H. Y. 1999-01-01T08:00:00Z text https://ink.library.smu.edu.sg/soss_research/475 Research Collection School of Social Sciences eng Institutional Knowledge at Singapore Management University Social Psychology |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
Social Psychology |
| spellingShingle |
Social Psychology LAU, Ivy Yee-Man Lai, W. S. Nip, H. Y. Effectiveness of Using Gender Stereotype in Humorous Advertising: Influence of Knowledge Activation and Endorsement of Gender Stereotype |
| format |
text |
| author |
LAU, Ivy Yee-Man Lai, W. S. Nip, H. Y. |
| author_facet |
LAU, Ivy Yee-Man Lai, W. S. Nip, H. Y. |
| author_sort |
LAU, Ivy Yee-Man |
| title |
Effectiveness of Using Gender Stereotype in Humorous Advertising: Influence of Knowledge Activation and Endorsement of Gender Stereotype |
| title_short |
Effectiveness of Using Gender Stereotype in Humorous Advertising: Influence of Knowledge Activation and Endorsement of Gender Stereotype |
| title_full |
Effectiveness of Using Gender Stereotype in Humorous Advertising: Influence of Knowledge Activation and Endorsement of Gender Stereotype |
| title_fullStr |
Effectiveness of Using Gender Stereotype in Humorous Advertising: Influence of Knowledge Activation and Endorsement of Gender Stereotype |
| title_full_unstemmed |
Effectiveness of Using Gender Stereotype in Humorous Advertising: Influence of Knowledge Activation and Endorsement of Gender Stereotype |
| title_sort |
effectiveness of using gender stereotype in humorous advertising: influence of knowledge activation and endorsement of gender stereotype |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
1999 |
| url |
https://ink.library.smu.edu.sg/soss_research/475 |
| _version_ |
1770568128193888256 |