Effectiveness of Using Gender Stereotype in Humorous Advertising: Influence of Knowledge Activation and Endorsement of Gender Stereotype
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Main Authors: | LAU, Ivy Yee-Man, Lai, W. S., Nip, H. Y. |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
1999
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Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/soss_research/475 |
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Institution: | Singapore Management University |
Language: | English |
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