Knowledge Activation and Persuasiveness of Information Content of Advertisements
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Institutional Knowledge at Singapore Management University
1999
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sg-smu-ink.soss_research-14762010-08-31T09:30:04Z Knowledge Activation and Persuasiveness of Information Content of Advertisements Nip, H. Y. CHAN, G. LAU, Ivy Yee-Man 1999-06-03T07:00:00Z text https://ink.library.smu.edu.sg/soss_research/477 Research Collection School of Social Sciences eng Institutional Knowledge at Singapore Management University Social Psychology |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
Social Psychology |
| spellingShingle |
Social Psychology Nip, H. Y. CHAN, G. LAU, Ivy Yee-Man Knowledge Activation and Persuasiveness of Information Content of Advertisements |
| format |
text |
| author |
Nip, H. Y. CHAN, G. LAU, Ivy Yee-Man |
| author_facet |
Nip, H. Y. CHAN, G. LAU, Ivy Yee-Man |
| author_sort |
Nip, H. Y. |
| title |
Knowledge Activation and Persuasiveness of Information Content of Advertisements |
| title_short |
Knowledge Activation and Persuasiveness of Information Content of Advertisements |
| title_full |
Knowledge Activation and Persuasiveness of Information Content of Advertisements |
| title_fullStr |
Knowledge Activation and Persuasiveness of Information Content of Advertisements |
| title_full_unstemmed |
Knowledge Activation and Persuasiveness of Information Content of Advertisements |
| title_sort |
knowledge activation and persuasiveness of information content of advertisements |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
1999 |
| url |
https://ink.library.smu.edu.sg/soss_research/477 |
| _version_ |
1770568128360611840 |