Knowledge Activation and Persuasiveness of Information Content of Advertisements
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Main Authors: | Nip, H. Y., CHAN, G., LAU, Ivy Yee-Man |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
1999
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Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/soss_research/477 |
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Institution: | Singapore Management University |
Language: | English |
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