Do Multicultural Experiences Make People More Creative? If So, How?
MacDonalds' Rice-burger in Asia; Starbucks’ Coffee Mooncake in Singapore; Disneyland Yin-Yang Mickey Mouse Cookies in Hong Kong; Lay's Peking Duck Flavored Potato Clip … The list can go on. What is common in all these examples is that they are all novel product ideas created by integrating...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2007
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/soss_research/537 https://ink.library.smu.edu.sg/context/soss_research/article/1536/viewcontent/Multicultural_Experiences_2007_InMind.pdf |
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| Institution: | Singapore Management University |
| Language: | English |