Explaining East-West Differences in the Likelihood of Making Favorable Self-Evaluation: The Role of Evaluation Apprehension and Directness of Expression

• Main Authors: KIM, Young-Hoon, CHIU, Chi-Yue, PENG, Siqing, CAI, Huajian, TOV, William
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2010
• Subjects: cross-cultural differences; self-evaluations; modesty; negativity; Multicultural Psychology; Personality and Social Contexts
• Online Access: https://ink.library.smu.edu.sg/soss_research/698
• Institution: Singapore Management University

The authors contend that although people in both Eastern and Western cultures are motivated to make favorable self-evaluations, the actual likelihood of expressing favorable self-evaluations in a concrete situation depends on (a) the dominant self-presentation norms in the culture, (b) how salient t...