Assimilation and Contrast Effects in Cultural Frame Switching: Bicultural Identity Integration and Valence of Cultural Cues

• Main Authors: CHENG, Chi-Ying, LEE, Fiona, Benet-Martinez, Veronica
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2006
• Subjects: bicultural identity integration (BII); cultural frame switching (CFS); valenced contrast effect; Multicultural Psychology; Personality and Social Contexts
• Online Access: https://ink.library.smu.edu.sg/soss_research/816; https://ink.library.smu.edu.sg/context/soss_research/article/1815/viewcontent/Assimilation_JCCP_2006_pv.pdf
• Institution: Singapore Management University

This study examines how the valence of cultural cues in the environment moderates the way biculturals shift between multiple cultural identities. The authors found that when exposed to positive cultural cues, biculturals who perceive their cultural identities as compatible (high bicultural identity...