Assimilation and Contrast Effects in Cultural Frame Switching: Bicultural Identity Integration and Valence of Cultural Cues
This study examines how the valence of cultural cues in the environment moderates the way biculturals shift between multiple cultural identities. The authors found that when exposed to positive cultural cues, biculturals who perceive their cultural identities as compatible (high bicultural identity...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2006
|
| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/soss_research/816 https://ink.library.smu.edu.sg/context/soss_research/article/1815/viewcontent/Assimilation_JCCP_2006_pv.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Singapore Management University |
| Language: | English |