Culture and Consistency in Decision Making: A Mediation Model

Consistency is believed to be the foundation of understanding, predicting, and influencing human behavior (Lee, Amir, & Ariely, 2009). However, inconsistency in decision making does exist and could be influenced by a variety of factors such as culture. The present research investigates how cul...

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Bibliographic Details
Main Authors: CHENG, Chi-Ying, LEE, L., Ji, L. J.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2011
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Online Access:https://ink.library.smu.edu.sg/soss_research/1091
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Institution: Singapore Management University
Language: English