Culture and Consistency in Decision Making: A Mediation Model
Consistency is believed to be the foundation of understanding, predicting, and influencing human behavior (Lee, Amir, & Ariely, 2009). However, inconsistency in decision making does exist and could be influenced by a variety of factors such as culture. The present research investigates how cul...
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Main Authors: | CHENG, Chi-Ying, LEE, L., Ji, L. J. |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2011
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Online Access: | https://ink.library.smu.edu.sg/soss_research/1091 |
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Institution: | Singapore Management University |
Language: | English |
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