Conformist Opinion Shift as an Accommodation-Motivated Cognitive Experience in Strong and Weak Situations

• Main Authors: LEUNG, Angela K. Y., AU, Evelyn Wing-Mun, CHIU, Chi-Yue
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2014
• Subjects: Conformity; public opinion; motivation; individual preferences; Cognitive Psychology; Social Psychology
• Online Access: https://ink.library.smu.edu.sg/soss_research/1573; https://ink.library.smu.edu.sg/context/soss_research/article/2830/viewcontent/ConformistOpinionShift_Leung_2014.pdf
• Institution: Singapore Management University

The authors introduce accommodation motivation as an individual difference construct that predicts personal preference to display conformist opinion shift, or the tendency to align opinion of the self with that of the group. The authors hypothesize that the relationship between accommodation motivat...