Marketing the Chinese Dream Home: Gated Communities and Representations of the Good Life in (Post-)Socialist Shanghai
This paper examines the advertising themes and rhetoric that have been assembled in the place-marketing of Shanghai's newly built gated communities. We demonstrate how place-marketing strategies, in this case selling the Chinese dream home, draws upon specific landscape meanings and values that...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2007
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/soss_research/1790 https://ink.library.smu.edu.sg/context/soss_research/article/3047/viewcontent/Marketing_Chinese_Dream_Home_Gated_Communities_Shanghai_2007.pdf |
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| Institution: | Singapore Management University |
| Language: | English |