Salespeople's renqing orientation, self-esteem, and selling behaviors: An empirical study in Taiwan

Salespeople's renqing orientation, self-esteem, and selling behaviors: An empirical study in Taiwan

The purpose of this study was to investigate how salespeople's renqing orientation and self-esteem jointly affect their selling behavior. Data were obtained from a survey of salespeople from 17 pharmaceutical and consumer-goods companies in Taiwan (n = 216).Salespeople's renqing orientatio...

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Bibliographic Details
Main Authors: TSAI, Ming-Hong, CHI, Shu-Cheng Steve, HU, Hsia-Hua
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2009
Subjects:
Self-esteem
Renqing orientation
Selling behavior
Taiwan
Applied Behavior Analysis
Asian Studies
Psychology
Sales and Merchandising
Online Access:https://ink.library.smu.edu.sg/soss_research/2019
https://ink.library.smu.edu.sg/context/soss_research/article/3276/viewcontent/9716939.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/soss_research/2019
https://ink.library.smu.edu.sg/context/soss_research/article/3276/viewcontent/9716939.pdf

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