Salespeople's renqing orientation, self-esteem, and selling behaviors: An empirical study in Taiwan
The purpose of this study was to investigate how salespeople's renqing orientation and self-esteem jointly affect their selling behavior. Data were obtained from a survey of salespeople from 17 pharmaceutical and consumer-goods companies in Taiwan (n = 216).Salespeople's renqing orientatio...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2009
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/soss_research/2019 https://ink.library.smu.edu.sg/context/soss_research/article/3276/viewcontent/9716939.pdf |
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| Institution: | Singapore Management University |
| Language: | English |