Connected lives and embeddedness: Reading Zelizer with Granovetter – A review and critique

• Main Authors: CAPUTO-LEVINE, Deirdre, LIM, Alwyn, WILLS, Celine.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2007
• Subjects: Economics; Political Economy; Work, Economy and Organizations
• Online Access: https://ink.library.smu.edu.sg/soss_research/2479; https://ink.library.smu.edu.sg/context/soss_research/article/3736/viewcontent/j1573_7861200700042_3x.pdf
• Institution: Singapore Management University

Our concern is to read Viviana Zelizer’s Purchase of Intimacy inrelation to Mark Granovetter’s embeddedness framework. We compare Zelizer’s connected-lives approach to the embeddedness literature in orderto tease out the similarities, differences, and improvements in the wayseconomic sociologists ex...