Connected lives and embeddedness: Reading Zelizer with Granovetter – A review and critique
Our concern is to read Viviana Zelizer’s Purchase of Intimacy inrelation to Mark Granovetter’s embeddedness framework. We compare Zelizer’s connected-lives approach to the embeddedness literature in orderto tease out the similarities, differences, and improvements in the wayseconomic sociologists ex...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2007
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/soss_research/2479 https://ink.library.smu.edu.sg/context/soss_research/article/3736/viewcontent/j1573_7861200700042_3x.pdf |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | Our concern is to read Viviana Zelizer’s Purchase of Intimacy inrelation to Mark Granovetter’s embeddedness framework. We compare Zelizer’s connected-lives approach to the embeddedness literature in orderto tease out the similarities, differences, and improvements in the wayseconomic sociologists examine the intertwining of economic and socialbehavior. We argue that although Zelizer and Granovetter both focus onthis intermeshing of socioeconomic action, their perspectives reflect theirdiffering starting points: economic transactions or intimate relationships.We believe Zelizer’s connected-lives approach gives fresh insight to thenew economic sociology but we have some reservations regarding hertreatment of reciprocity and power in intimate relationships. |
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