The effect of language on voter opinion: Results from a survey experiment in Thailand
Politicians have long engaged in marketing themselves by employing distinct speaking styles to signal social standing, competence, or a shared background with their audience. What effect does this use of different language appeals have on voter opinion? Utilizing a survey experiment in Thailand, I t...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2020
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| Online Access: | https://ink.library.smu.edu.sg/soss_research/2528 https://ink.library.smu.edu.sg/context/soss_research/article/3785/viewcontent/2018_07_13_TLE_forsharing.pdf |
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| Institution: | Singapore Management University |
| Language: | English |