Cross-cultural media effects research

• Main Authors: KIM, Jinhee, EOM, Kimin
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2019
• Subjects: Mass media; United States; cross-cultural research; Applied Behavior Analysis; Mass Communication; Multicultural Psychology
• Online Access: https://ink.library.smu.edu.sg/soss_research/3116; https://ink.library.smu.edu.sg/context/soss_research/article/4373/viewcontent/KimEom_2019_Cross_CulturalMediaEffects_sv.pdf
• Institution: Singapore Management University

Despite the substantial development of media effects research, one critical dimension, cultures, has not been actively examined. Most of the theoretical accounts have been derived from Western thought systems, and relevant empirical studies have been conducted mostly in the U.S. or Western Europe. E...