The affective embeddings of gacha games: Aesthetic assemblages and the mediated expression of the self

• Main Author: WOODS, Orlando
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2024
• Subjects: Gacha games; loot boxes; affective embeddings; mediated self; late capitalism; Communication Technology and New Media
• Online Access: https://ink.library.smu.edu.sg/soss_research/3506; https://ink.library.smu.edu.sg/context/soss_research/article/4764/viewcontent/woods_2022_the_affective_embeddings_of_gacha_games_aesthetic_assemblages_and_the_mediated_expression_of_the_self.pdf
• Institution: Singapore Management University

This paper argues that the motivations for investing money in gacha games can be a function of the affective embedding of players within the game, and the game within broader circuits of cultural affinity and appeal. Whilst research on gacha games – and the specific role of loot boxes therein – has...