Motivations, policies and performance: A review of China’s culture ‘going out’ strategy

Few countries have advanced their culture globally as China has done in the last two decades with its culture ‘going out’ strategy. Promoting cultural goods and services overseas and fostering cultural exchanges, the strategy is also part of the country’s efforts to advance its soft power abroad. Br...

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Bibliographic Details
Main Authors: YANG, Jihua, OCON, David
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2023
Subjects:
Online Access:https://ink.library.smu.edu.sg/soss_research/3696
https://ink.library.smu.edu.sg/context/soss_research/article/4954/viewcontent/Ocon_Yang_2023_Motivations_Policies_and_Performance_A_Review_of_China_s_Culture_Going_Out_Strategy.pdf
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Institution: Singapore Management University
Language: English