Arts marketing

Arts marketing

Although there are hundreds of resources on traditional and commercial marketing, the materials available specifically for arts marketing are scarce, posing additional challenges for Gillian. Furthermore, while some focus on arts management, few of them address marketing from the perspective of a sm...

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Bibliographic Details
Main Author: OCON, David
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2022
Subjects:
Arts and Cultural Marketing
Arts Marketing
Cultural Management
Arts Management
Management of Not-for-Profit Organisations
Marketing
Nonprofit Administration and Management
Theatre and Performance Studies
Online Access:https://ink.library.smu.edu.sg/soss_research/3787
https://ink.library.smu.edu.sg/context/soss_research/article/5045/viewcontent/Ocon_2023_Arts_Marketing_chapter_94_124.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/soss_research/3787
https://ink.library.smu.edu.sg/context/soss_research/article/5045/viewcontent/Ocon_2023_Arts_Marketing_chapter_94_124.pdf

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