Arts marketing
Although there are hundreds of resources on traditional and commercial marketing, the materials available specifically for arts marketing are scarce, posing additional challenges for Gillian. Furthermore, while some focus on arts management, few of them address marketing from the perspective of a sm...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2022
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| Online Access: | https://ink.library.smu.edu.sg/soss_research/3787 https://ink.library.smu.edu.sg/context/soss_research/article/5045/viewcontent/Ocon_2023_Arts_Marketing_chapter_94_124.pdf |
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| Institution: | Singapore Management University |
| Language: | English |