Improving efficiency of PromoRank algorithm using dimensionality reduction

Promotion plays a crucial role in online marketing, which can be used in post-sale recommendation, developing brand, customer support, etc. It is often desirable to find markets or sale channels where an object, e.g., a product, person or service, can be promoted efficiently. Since the object may no...

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Bibliographic Details
Main Authors: Kavilkrue M., Boonma P.
Format: Conference or Workshop Item
Language:English
Published: Springer Verlag 2014
Online Access:http://www.scopus.com/inward/record.url?eid=2-s2.0-84899925325&partnerID=40&md5=187acb993e2720863ba1c7e37064fc14
http://cmuir.cmu.ac.th/handle/6653943832/1256
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Institution: Chiang Mai University
Language: English
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