Improving efficiency of PromoRank algorithm using dimensionality reduction

• Main Authors: Kavilkrue M., Boonma P.
• 格式: Conference or Workshop Item
• 語言: English
• 出版: Springer Verlag 2014
• 在線閱讀: http://www.scopus.com/inward/record.url?eid=2-s2.0-84899925325&partnerID=40&md5=187acb993e2720863ba1c7e37064fc14; http://cmuir.cmu.ac.th/handle/6653943832/1256
• 機構: Chiang Mai University

Promotion plays a crucial role in online marketing, which can be used in post-sale recommendation, developing brand, customer support, etc. It is often desirable to find markets or sale channels where an object, e.g., a product, person or service, can be promoted efficiently. Since the object may no...