Improving efficiency of PromoRank algorithm using dimensionality reduction

• المؤلفون الرئيسيون: Kavilkrue M., Boonma P.
• التنسيق: Conference or Workshop Item
• اللغة: English
• منشور في: Springer Verlag 2014
• الوصول للمادة أونلاين: http://www.scopus.com/inward/record.url?eid=2-s2.0-84899925325&partnerID=40&md5=187acb993e2720863ba1c7e37064fc14; http://cmuir.cmu.ac.th/handle/6653943832/1256
• المؤسسة: Chiang Mai University

Promotion plays a crucial role in online marketing, which can be used in post-sale recommendation, developing brand, customer support, etc. It is often desirable to find markets or sale channels where an object, e.g., a product, person or service, can be promoted efficiently. Since the object may no...