Willingness-to-pay estimation using generalized maximum-entropy: A case study

Willingness-to-pay estimation using generalized maximum-entropy: A case study

© 2015 Elsevier Inc. All rights reserved. Abstract Estimation of potential customers' willingness-to-pay provides essential information for setting the price of new products. When no market data are available, one usually has to resort to customer surveys. To avoid biases encountered when direc...

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Bibliographic Details
Main Authors: Sriboonchitta,S., Liu,J., Sirisrisakulchai,J.
Format: Article
Published: Elsevier Inc. 2015
Subjects:
Artificial Intelligence
Applied Mathematics
Theoretical Computer Science
Software
Online Access:http://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&scp=84926375527&origin=inward
http://cmuir.cmu.ac.th/handle/6653943832/39151
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Institution: Chiang Mai University

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http://cmuir.cmu.ac.th/handle/6653943832/39151

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