Willingness-to-pay estimation using generalized maximum-entropy: A case study
© 2015 Elsevier Inc. All rights reserved. Abstract Estimation of potential customers' willingness-to-pay provides essential information for setting the price of new products. When no market data are available, one usually has to resort to customer surveys. To avoid biases encountered when direc...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Elsevier Inc.
2015
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| Subjects: | |
| Online Access: | http://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&scp=84926375527&origin=inward http://cmuir.cmu.ac.th/handle/6653943832/39151 |
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| Institution: | Chiang Mai University |
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