An ACO-based algorithm for optimising the revenue of TV advertisement using credit information

• Main Authors: Mao,J., Shi,J., Wanitwattanakosol,J., Watanabe,S.
• Format: Article
• Published: Inderscience Enterprises Ltd. 2015
• Subjects: Economics and Econometrics; Strategy and Management; Finance; Business and International Management
• Online Access: http://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&scp=79957652919&origin=inward; http://cmuir.cmu.ac.th/handle/6653943832/39241
• Institution: Chiang Mai University

We propose an algorithm to optimise a sum of products of revenue and credit information in TV advertising. This algorithm exploits the credit information of the advertiser and the ant colony system. To evaluate the performance of the algorithm proposed in this research, we conduct numerical experime...