An ACO-based algorithm for optimising the revenue of TV advertisement using credit information
We propose an algorithm to optimise a sum of products of revenue and credit information in TV advertising. This algorithm exploits the credit information of the advertiser and the ant colony system. To evaluate the performance of the algorithm proposed in this research, we conduct numerical experime...
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Inderscience Enterprises Ltd.
2015
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th-cmuir.6653943832-392412015-06-16T08:19:35Z An ACO-based algorithm for optimising the revenue of TV advertisement using credit information Mao,J. Shi,J. Wanitwattanakosol,J. Watanabe,S. Economics and Econometrics Strategy and Management Finance Business and International Management We propose an algorithm to optimise a sum of products of revenue and credit information in TV advertising. This algorithm exploits the credit information of the advertiser and the ant colony system. To evaluate the performance of the algorithm proposed in this research, we conduct numerical experiments using real data in the Japanese TV advertising market. The results show that the method in this paper is efficient and promising. Copyright © 2011 Inderscience Enterprises Ltd. 2015-06-16T08:19:35Z 2015-06-16T08:19:35Z 2011-05-01 Article 14747332 2-s2.0-79957652919 10.1504/IJRM.2011.040304 http://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&scp=79957652919&origin=inward http://cmuir.cmu.ac.th/handle/6653943832/39241 Inderscience Enterprises Ltd. |
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Chiang Mai University |
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Chiang Mai University Library |
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Thailand |
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CMU Intellectual Repository |
| topic |
Economics and Econometrics Strategy and Management Finance Business and International Management |
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Economics and Econometrics Strategy and Management Finance Business and International Management Mao,J. Shi,J. Wanitwattanakosol,J. Watanabe,S. An ACO-based algorithm for optimising the revenue of TV advertisement using credit information |
| description |
We propose an algorithm to optimise a sum of products of revenue and credit information in TV advertising. This algorithm exploits the credit information of the advertiser and the ant colony system. To evaluate the performance of the algorithm proposed in this research, we conduct numerical experiments using real data in the Japanese TV advertising market. The results show that the method in this paper is efficient and promising. Copyright © 2011 Inderscience Enterprises Ltd. |
| format |
Article |
| author |
Mao,J. Shi,J. Wanitwattanakosol,J. Watanabe,S. |
| author_facet |
Mao,J. Shi,J. Wanitwattanakosol,J. Watanabe,S. |
| author_sort |
Mao,J. |
| title |
An ACO-based algorithm for optimising the revenue of TV advertisement using credit information |
| title_short |
An ACO-based algorithm for optimising the revenue of TV advertisement using credit information |
| title_full |
An ACO-based algorithm for optimising the revenue of TV advertisement using credit information |
| title_fullStr |
An ACO-based algorithm for optimising the revenue of TV advertisement using credit information |
| title_full_unstemmed |
An ACO-based algorithm for optimising the revenue of TV advertisement using credit information |
| title_sort |
aco-based algorithm for optimising the revenue of tv advertisement using credit information |
| publisher |
Inderscience Enterprises Ltd. |
| publishDate |
2015 |
| url |
http://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&scp=79957652919&origin=inward http://cmuir.cmu.ac.th/handle/6653943832/39241 |
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1681421618969051136 |