A linguistic representation based approach to modelling Kansei data and its application to consumer-oriented evaluation of traditional products

• Main Authors: Sapa Chanyachatchawan, Hong Bin Yan, Songsak Sriboonchitta, Van Nam Huynh
• Format: Journal
• Published: 2018
• Subjects: Business, Management and Accounting; Computer Science; Decision Sciences; Agricultural and Biological Sciences; Arts and Humanities
• Online Access: https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85031404180&origin=inward; http://cmuir.cmu.ac.th/jspui/handle/6653943832/43412
• Institution: Chiang Mai University

© 2017 Elsevier B.V. This paper aims at introducing a new method for Kansei data modelling, which is basically based on the linguistic interpretation of Kansei data and the probabilistic semantics of fuzzy sets. We first interpret a semantic differential scale used in Kansei experiment as a linguist...