A linguistic representation based approach to modelling Kansei data and its application to consumer-oriented evaluation of traditional products

A linguistic representation based approach to modelling Kansei data and its application to consumer-oriented evaluation of traditional products

© 2017 Elsevier B.V. This paper aims at introducing a new method for Kansei data modelling, which is basically based on the linguistic interpretation of Kansei data and the probabilistic semantics of fuzzy sets. We first interpret a semantic differential scale used in Kansei experiment as a linguist...

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Bibliographic Details
Main Authors: Sapa Chanyachatchawan, Hong Bin Yan, Songsak Sriboonchitta, Van Nam Huynh
Format: Journal
Published: 2018
Subjects:
Business, Management and Accounting
Computer Science
Decision Sciences
Online Access:https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85031404180&origin=inward
http://cmuir.cmu.ac.th/jspui/handle/6653943832/56852
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Institution: Chiang Mai University

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https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85031404180&origin=inward
http://cmuir.cmu.ac.th/jspui/handle/6653943832/56852

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