A linguistic representation based approach to modelling Kansei data and its application to consumer-oriented evaluation of traditional products
© 2017 Elsevier B.V. This paper aims at introducing a new method for Kansei data modelling, which is basically based on the linguistic interpretation of Kansei data and the probabilistic semantics of fuzzy sets. We first interpret a semantic differential scale used in Kansei experiment as a linguist...
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Main Authors: | Sapa Chanyachatchawan, Hong Bin Yan, Songsak Sriboonchitta, Van Nam Huynh |
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Format: | Journal |
Published: |
2018
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Subjects: | |
Online Access: | https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85031404180&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/56852 |
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Institution: | Chiang Mai University |
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