Analysis of factors affecting decision to use Thai Airline service using Nested logit model

© ExcelingTech Pub, UK. This research studies as analysis of factors influencing the decision to use the service by Thai Airways by use Nested Logit Model. By the objective was to study the composition and other factors that affect the decision of passenger for use to study the characteristic in ser...

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Main Author: Piyoros Youngyoodee
Format: Journal
Published: 2018
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Online Access:https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85040022183&origin=inward
http://cmuir.cmu.ac.th/jspui/handle/6653943832/43735
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Institution: Chiang Mai University
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spelling th-cmuir.6653943832-437352018-04-25T07:29:45Z Analysis of factors affecting decision to use Thai Airline service using Nested logit model Piyoros Youngyoodee Business, Management and Accounting Computer Science Decision Sciences Agricultural and Biological Sciences © ExcelingTech Pub, UK. This research studies as analysis of factors influencing the decision to use the service by Thai Airways by use Nested Logit Model. By the objective was to study the composition and other factors that affect the decision of passenger for use to study the characteristic in services provided by the Thai Airline. This research has study to format of the options studied by the passenger's choice of decision making level variables as the result is a variable in the Nested Logit Model. We're determining relationship of each variable to consider when deciding of passenger. The data used in this study are primary data obtained from questionnaires collected from passengers using the airline's 400 number. The study indicated to factors' influence the decision to use Thai Airways factors include revenue objective factors journey. The factor in travel time is direct cost of passenger. Therefore, Thai Airways Should to low costs and lower fares to suit the needs of passengers. 2018-01-24T03:57:10Z 2018-01-24T03:57:10Z 2017-01-01 Journal 20507399 20513771 2-s2.0-85040022183 https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85040022183&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/43735
institution Chiang Mai University
building Chiang Mai University Library
country Thailand
collection CMU Intellectual Repository
topic Business, Management and Accounting
Computer Science
Decision Sciences
Agricultural and Biological Sciences
spellingShingle Business, Management and Accounting
Computer Science
Decision Sciences
Agricultural and Biological Sciences
Piyoros Youngyoodee
Analysis of factors affecting decision to use Thai Airline service using Nested logit model
description © ExcelingTech Pub, UK. This research studies as analysis of factors influencing the decision to use the service by Thai Airways by use Nested Logit Model. By the objective was to study the composition and other factors that affect the decision of passenger for use to study the characteristic in services provided by the Thai Airline. This research has study to format of the options studied by the passenger's choice of decision making level variables as the result is a variable in the Nested Logit Model. We're determining relationship of each variable to consider when deciding of passenger. The data used in this study are primary data obtained from questionnaires collected from passengers using the airline's 400 number. The study indicated to factors' influence the decision to use Thai Airways factors include revenue objective factors journey. The factor in travel time is direct cost of passenger. Therefore, Thai Airways Should to low costs and lower fares to suit the needs of passengers.
format Journal
author Piyoros Youngyoodee
author_facet Piyoros Youngyoodee
author_sort Piyoros Youngyoodee
title Analysis of factors affecting decision to use Thai Airline service using Nested logit model
title_short Analysis of factors affecting decision to use Thai Airline service using Nested logit model
title_full Analysis of factors affecting decision to use Thai Airline service using Nested logit model
title_fullStr Analysis of factors affecting decision to use Thai Airline service using Nested logit model
title_full_unstemmed Analysis of factors affecting decision to use Thai Airline service using Nested logit model
title_sort analysis of factors affecting decision to use thai airline service using nested logit model
publishDate 2018
url https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85040022183&origin=inward
http://cmuir.cmu.ac.th/jspui/handle/6653943832/43735
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