Analysis of factors affecting decision to use Thai Airline service using Nested logit model

• Main Author: Piyoros Youngyoodee
• Format: Journal
• Published: 2018
• Subjects: Business, Management and Accounting; Computer Science; Decision Sciences; Agricultural and Biological Sciences
• Online Access: https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85040022183&origin=inward; http://cmuir.cmu.ac.th/jspui/handle/6653943832/43735
• Institution: Chiang Mai University

© ExcelingTech Pub, UK. This research studies as analysis of factors influencing the decision to use the service by Thai Airways by use Nested Logit Model. By the objective was to study the composition and other factors that affect the decision of passenger for use to study the characteristic in ser...