A contingency model of “Face” loss in service encounters: an Eastern cultural context

© 2017, © Emerald Publishing Limited. Purpose: The purpose of this paper is to examine the impact of a loss of face on the psychological well-being of frontline employees (FLEs) in an Eastern cultural context (Thailand) when subjected to customer aggression. Importantly, it adopts a contingency appr...

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Bibliographic Details
Main Authors: Chuanchuen Akkawanitcha, Paul G. Patterson
Format: Journal
Published: 2018
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Online Access:https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85032378811&origin=inward
http://cmuir.cmu.ac.th/jspui/handle/6653943832/43805
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Institution: Chiang Mai University