A framework for building trust in B2C E-commerce based on consumer's viewpoint in Thailand
© 2014 IEEE. Trust is essential for the development of ECommerce web sites. Owners or developers of such web sites need to know the important characteristics of trust and how to display them on their web sites. In order to do so, the factors that influence user trust must be studied. Therefore, ther...
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| Main Authors: | , |
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| Format: | Conference Proceeding |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84929439096&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/44485 |
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| Institution: | Chiang Mai University |