Consumer ethics among young consumers in developing countries: A cross national study
Purpose - The present study aims to examine the similarities and differences between young consumers in Indonesia and Thailand based on actionable and strategy-yielding marketing variables (e.g. Machiavellianism, ethical orientations, trust, opportunism and materialism) and, second, it examined the...
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| Main Authors: | , , |
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| Format: | Journal |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84937566304&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/44793 |
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| Institution: | Chiang Mai University |