Representations of Thai and American Families Presented in Fast Food Television Advertisements

• Main Author: Wipaporn Surintham
• Other Authors: Cheryl Traiger
• Format: Independent Study
• Language: English
• Published: เชียงใหม่ : บัณฑิตวิทยาลัย มหาวิทยาลัยเชียงใหม่ 2018
• Subjects: Television; Advertisements
• Online Access: http://cmuir.cmu.ac.th/jspui/handle/6653943832/46041
• Institution: Chiang Mai University

The purpose of this study is to analyze and compare the representations of Thai and American families in fast food television advertisements. The data, focusing on KFC and Pizza Hut brands, were analyzed, both verbal and non-verbal parts. A number of theoretical frameworks, including Hofstede’s coll...