Sex role portrayal in television advertising: A comparative study of Singapore and Malaysia

10.1108/02651339510080098

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Bibliographic Details
Main Authors: Wee, C.-H., Choong, M.-L., Tambyah, S.-K.
Other Authors: MARKETING
Format: Article
Published: 2013
Subjects:
Online Access:http://scholarbank.nus.edu.sg/handle/10635/44878
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Institution: National University of Singapore