Sex role portrayal in television advertising: A comparative study of Singapore and Malaysia
10.1108/02651339510080098
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sg-nus-scholar.10635-448782015-01-23T17:55:05Z Sex role portrayal in television advertising: A comparative study of Singapore and Malaysia Wee, C.-H. Choong, M.-L. Tambyah, S.-K. MARKETING BUSINESS POLICY Advertising Gender Malaysia Singapore Television 10.1108/02651339510080098 International Marketing Review 12 1 49-64 2013-10-10T02:57:09Z 2013-10-10T02:57:09Z 1995 Article Wee, C.-H.,Choong, M.-L.,Tambyah, S.-K. (1995). Sex role portrayal in television advertising: A comparative study of Singapore and Malaysia. International Marketing Review 12 (1) : 49-64. ScholarBank@NUS Repository. <a href="https://doi.org/10.1108/02651339510080098" target="_blank">https://doi.org/10.1108/02651339510080098</a> 02651335 http://scholarbank.nus.edu.sg/handle/10635/44878 NOT_IN_WOS Scopus |
| institution |
National University of Singapore |
| building |
NUS Library |
| country |
Singapore |
| collection |
ScholarBank@NUS |
| topic |
Advertising Gender Malaysia Singapore Television |
| spellingShingle |
Advertising Gender Malaysia Singapore Television Wee, C.-H. Choong, M.-L. Tambyah, S.-K. Sex role portrayal in television advertising: A comparative study of Singapore and Malaysia |
| description |
10.1108/02651339510080098 |
| author2 |
MARKETING |
| author_facet |
MARKETING Wee, C.-H. Choong, M.-L. Tambyah, S.-K. |
| format |
Article |
| author |
Wee, C.-H. Choong, M.-L. Tambyah, S.-K. |
| author_sort |
Wee, C.-H. |
| title |
Sex role portrayal in television advertising: A comparative study of Singapore and Malaysia |
| title_short |
Sex role portrayal in television advertising: A comparative study of Singapore and Malaysia |
| title_full |
Sex role portrayal in television advertising: A comparative study of Singapore and Malaysia |
| title_fullStr |
Sex role portrayal in television advertising: A comparative study of Singapore and Malaysia |
| title_full_unstemmed |
Sex role portrayal in television advertising: A comparative study of Singapore and Malaysia |
| title_sort |
sex role portrayal in television advertising: a comparative study of singapore and malaysia |
| publishDate |
2013 |
| url |
http://scholarbank.nus.edu.sg/handle/10635/44878 |
| _version_ |
1681082983065321472 |