Sex role portrayal in television advertising: A comparative study of Singapore and Malaysia

10.1108/02651339510080098

Saved in:
Bibliographic Details
Main Authors: Wee, C.-H., Choong, M.-L., Tambyah, S.-K.
Other Authors: MARKETING
Format: Article
Published: 2013
Subjects:
Online Access:http://scholarbank.nus.edu.sg/handle/10635/44878
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: National University of Singapore
Be the first to leave a comment!
You must be logged in first