Sex role portrayal in television advertising: A comparative study of Singapore and Malaysia
10.1108/02651339510080098
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Main Authors: | Wee, C.-H., Choong, M.-L., Tambyah, S.-K. |
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Other Authors: | MARKETING |
Format: | Article |
Published: |
2013
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Subjects: | |
Online Access: | http://scholarbank.nus.edu.sg/handle/10635/44878 |
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Institution: | National University of Singapore |
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