The Role of M-commerce readiness in emerging & developed markets
©2017, American Marketing Association. Although mobile commerce (m-commerce) growth provides ample potential for retailers around the globe, several studies have shown that it has failed to attract potential customers across different countries. This study advances the literature by comparing m-comm...
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| Main Authors: | , , , |
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| Format: | Journal |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85025462804&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/46517 |
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| Institution: | Chiang Mai University |