Connecting with and Converting Shoppers into Customers: Investigating the Role of Regulatory Fit in the Online Customer's Decision-making Process

by Abdul R. Ashraf, Narongsak Tek Thongpapanl
Published 2018

Connecting with and Converting Shoppers into Customers: Investigating the Role of Regulatory Fit in the Online Customer's Decision-making Process

by Abdul R. Ashraf, Narongsak Tek Thongpapanl
Published 2018

Strategic imperatives of mobile commerce in developing countries: the influence of consumer innovativeness, ubiquity, perceived value, risk, and cost on usage

by Ali Anwar, Narongsak Thongpapanl, Abdul R. Ashraf
Published 2020

The connection and disconnection between e-commerce businesses and their customers: Exploring the role of engagement, perceived usefulness, and perceived ease-of-use

by Abdul R. Ashraf, Narongsak (Tek) Thongpapanl, Stavroula Spyropoulou
Published 2018

The Role of M-commerce readiness in emerging & developed markets

by Abdul R. Ashraf, Narongsak Thongpapanl, Bulent Menguc, Gavin Northey
Published 2018

The role of customer regulatory orientation and fit in online shopping across cultural contexts

by Abdul R. Ashraf, Mohammed A. Razzaque, Narongsak (Tek) Thongpapanl
Published 2018

The Role of M-commerce readiness in emerging & developed markets

by Abdul R. Ashraf, Narongsak Thongpapanl, Bulent Menguc, Gavin Northey
Published 2018